David Andrew Burd, better known by his stage name Lil Dicky, has reignited a conversation about safe sex by becoming the new face of Trojan, a leading condom brand.
Rap music is often affiliated with an openly sexual lifestyle. However, the 28-year-old rapper/comedian, who is slated to perform at 7 p.m. March 31 in IUP’s Hadley Union Building Ohio Room, is attempting to shift this image with his new “The Big Talk” public service announcements for Trojan.
“I have sexual opportunities thrown at my feet regularly at this point,” said the artist in his commercial, which can be found in its entirety on YouTube.
He also says that those open opportunities aren’t enjoyable for him because of issues related to STDs and unprotected sex.
“I’m a rapper, but I’m also a normal guy just like you, or a girl, or a guy or just a normal human,” he said.
Lil Dicky’s messages are casual, honest and upfront. They also possess the same quirky forthrightness that is unique to the Philadelphia rapper’s music.
“If I was in the middle of sex with no condom, I couldn’t enjoy it,” he said. “All I would be thinking about is what massive, life-hurdling disease am I contracting right now?”
In the past, Trojan has marketed its renowned brand with celebrities, like Ludacris for its “Magnum: Live Large” project in 2011.
However, its approach with this current campaign is more relatable. It’s not flashy rappers urging people to “Live Large” lifestyles.