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WIUP-FM hosts IUP’s first College Radio Week

04/15/2014
Andrew Milliken
Lead Wet Ink Writer

Indiana University of Pennsylvania President Michael Driscoll plans to drop the beat as a guest DJ in support of IUP’s College Radio Week.

Monday, April 14, marks the beginning of Radio Week, an event dedicated to promoting cam-pus radio station WIUP-FM (90.1 FM).

Some of the live broadcast events planned for each day of the week include a record sale near the Hadley Union Building, an acoustic afternoon in the Oak Grove and, President Driscoll appearing as a guest DJ on Wednesday in front of Wallwork Hall.

The idea to have a week-long celebration of college radio first came to WIUP-FM’s student employees when they attended a seminar on how to boost listenership at the College Media Journal Music Marathon, held annually in New York City, according to student station manager Ron Zeiber (senior, communications media).

While WIUP-FM occasionally does promotional events, Zeiber said he hopes College Radio Week will be somewhat different from the station’s past events.

“We do a few promotional events every semester, but this is really the first time that we’re throwing ourselves out on a line,” Zeiber said.

Zeiber also said live broadcasting will be instrumental for College Radio Week.

While WIUP-FM remains one of the biggest on-campus media outlets, Zeiber said he’d like the station to be more involved with the student community as a whole.

He also said he hopes that College Radio week not only increases listenership but increases student awareness and interaction with radio as well.

WIUP-FM’s community involvement extends beyond students by underwriting small businesses such as Lake’s 24HR Fitness and Cozumel Mexican Restaurant.

Another WIUP-FM function, Zeiber said, is to promote local musical acts, whether through broadcasting their music or through separate events, such as the station’s open mic night at coffee shop/gallery/venue The Artist Hand, held once every semester.

WIUP-FM is “big on promoting local acts,” John Rockenbach (senior, communications media) said.

Regardless of whether these acts are students, professional musicians or casual performers, he said that WIUP-FM is open to anything.

Rockenbach also said that WIUP-FM’s request line – 724-357-WIUP – welcomes new and unknown music to play.

“We can always use suggestions for what kind of music people want to hear,” he said.

The radio station also streams online for free at wiupfm.org and can be found on Facebook and Twitter.

College Radio Week is an opportunity for the student body to become familiar with and get involved with the radio station.

WIUP-FM’s wide musical tastes and student-friendly atmosphere make for some fun and interesting listening at 90.1 FM.

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