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Late-night cookie delivery bakery to open downtown

04/01/2014
Gabriel Del Valle
Contributing Writer

Insomnia Cookies, a late-night bakery chain, is set to open up shop in downtown Indiana this semester to serve assorted baked goods to the casual cookie eater and the midnight brownie craver.

The bakery will open at 10 S. Seventh Street, just south of Philadelphia Street, according to a news release.

The best part about the store that serves baked goods from noon until 3 a.m.? They deliver.

Along with selling a variety of cookies, the bakery also offers cookie cakes, brownies, ice cream and frozen treats like milkshakes.

They also offer “a la mode” options where cookies are topped with ice cream.

Insomnia Cookies was founded in 2003 by Seth Berkowitz while attending the University of Pennsylvania, according to the company’s website.

It was created out of a basic need: wanting a late-night snack.

From these small beginnings, the company has spread through Pennsylvania to the Northeast and Midwest regions of the U.S. and, now, to the Indiana University of Pennsylvania campus.

Its beginnings and offerings are exciting to some IUP students.

“I’m excited about the opening of Insomnia Cookies,” said Melanie Rosado (freshman, biology). “I think the idea is awesome – especially that a college student started it. I’m going to try ordering from there and see how it goes.”

According to the news release from Serve U Brands, seven bakeries have already popped up in the Philadelphia area with one in State College at Pennsylvania State University’s main campus.

Some students said they had tried the chain before and are happy that a new one is opening in Indiana.

“I had Insomnia Cookies before but in Philly,” Christlynn Dornevil (junior, political science) said. “Their cookies were great, but the thing that separated them from other stores was their customer service.”

A spokesperson was not available for additional comments, but the release said the company will be looking for students to act as marketing representatives in order to distribute coupons and to help promote the opening throughout campus.

The coupons, they say, will allow attendees to get a free cookie on their grand opening day, which has not yet been designated.

The store’s delivery hours, according to the release, will be from 4 p.m. to 3 a.m. on weekdays and 1 p.m. to 3 a.m. on weekends, allowing for a range of times to order that late-night snack.

And should the idea of a delivery bakery be hard to swallow – according to the release – “the requisite pint of cold milk is available with any order.”

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