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Major-label rap artist Kid Ink will perform at Indiana University of Pennsylvania March 27 for its annual spring concert, The Entertainment Network announced Monday.
Kid Ink, who, along with recent Grammy Award-winner Macklemore, was included in hip-hop magazine XXL’s 2012 list of artists to watch, released his first major label EP in May to positive reviews.
His full-length studio follow-up, “My Own Lane,” received an even more positive critical reception and debuted at No. 3 on the Billboard 200 chart.
TEN’s contemporary music chair, Emeka Okolo (senior, biology), said TEN hopes and expects Kid Ink to give IUP the same fun, energy-filled musical experience that former IUP performers Wiz Khalifa, Machine Gun Kelly and Pusha T provided.
Despite Kid Ink’s moderate success, he still is a relative unknown in the industry, something that factored into TEN’s decison.
“The decision process involved examination of dozens of performers based on a number of criteria such as availability, projected ability to draw crowds and price,” Okolo said.
So was Kid Ink a good choice for IUP?
Some students, such as Andre Briscoe (sophomore, theater), have never heard of Kid Ink.
“Is he some kind of rapper?” asked Briscoe.
Although Brandon Byrne (senior, communications media) said he is not very familiar with Kid Ink’s music, he is still looking forward to going to the concert.
“I think it’s definitely an exciting choice,” Byrne said.
Gabrielle Reed (freshman, English literature) said she wishes that a different kind of music would come to IUP.
“I feel we need to give the opportunity for all interests, music-wise, to be brought to the students,” Reed said. “At the very worst, students will attend and dislike the concert.
“But at least we would know what will and won’t work, as opposed to running the same style into the ground from overuse.”
The concert, which doesn’t yet include an opening act, will take place in the Hadley Union Building Ohio Room at 8 p.m.
Tickets, which cost $15 for the general public and $10 for I-Card holders, are on sale now at the HUB box office as well as online.