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Student users of the mobile app Erodr raised $1,400 for the Indiana University of Pennsylvania scholarship fund last week.
During the week of Oct. 11-18, Erodr challenged its participating campuses to campaign for “likes” in order to raise money for the school’s scholarship fund, according to Michael Lavelle (senior, exercise science), IUP Erodr team leader.
“This is a way to give back to IUP,” Lavelle said. “It was also a way to be more involved and affiliated with the campus.”
The challenge paid 25 cents for up to 4,000 likes, which meant each school could raise a maximum of $1,000 for their school’s scholarship fund.
“The first university to reach 4,000 likes got an additional $400,” Lavelle said, “And we were the first to reach it.”
Erodr team members posted pictures daily with a caption explaining the challenge to Erodr users.
“All I did was post a picture a day, and I would get 70 or 80 likes,” said team member Taylor Goss (junior, psychology).
Over the course of the week the scholarship fund posts got a total of 18,345 likes, Lavelle said.
“We had the most votes for our scholarship fund even though other competing schools have many more students,” said team member Hannah Schultz (senior, marketing). “School pride and student camaraderie are unfortunately something I feel IUP can sometimes lack, and this was definitely a way to bring us all together.”
The scholarship challenge was important, Schultz said.
“It let those that may be standoffish about the app know that they are here to do good for the school,” Schultz said. “This isn’t just a party app.”
During the week of the challenge, existing IUP users increased activity by 20 percent, Lavelle said.
The IUP Erodr team reaches out to philanthropy chairs in Greek life in order to help them with their fundraising.
“We promote their event on Erodr for them, and then we come to the event, hang up a banner,” Lavelle explained, “and for every new user we get that day, we donate $1 to their cause.”
The IUP Erodr team is currently trying to reach out to IUP clubs in order to help with their fundraisers as well.
The Erodr team is willing to help as long as they are provided enough time to properly promote the event.
“We need a week, not two days,” Lavelle said.
The geo-fenced app will hold a launch party 9 p.m. Nov. 6 at Twisted Jimmy’s on North Seventh Street.
“This is our first event so we are hoping for about 200 people to come out and not only support Erodr’s launch but also connect with students they have become familiar with because of the app,” Lavelle said. “It’s a free, openly welcome place for students of all ages.”