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The Pennsylvania State System of Higher Education Collegiate Media Summit aimed to prepare students for today’s competitive job market Saturday and Sunday.
Indiana University of Pennsylvania’s Office of Communications and Marketing and IUP’s communications media and journalism departments hosted the conference, which featured speakers, networking activities and panel presentations.
Michael Opp (senior, communications media) said he thought the summit was beneficial.
“Getting my name out there and meeting new people has been good,” Opp said. “I’ve learned how to be professional and brand myself and how to make a name for myself.”
The three-day conference included discussions on topics ranging from careers in television to small business tips.
Michael Henninger of the Pittsburgh Post-Gazette held a discussion on careers in traditional and digital journalism. Henninger shared his experiences as a digital journalist and a past freelance journalist.
“This is not a job for people who want to get rich,” Henninger said. “This is more of a calling.”
Sarah Bader (junior, communications media) said she will attend the conference again next year.
“It’s been very beneficial to learn more tips towards professionalism and also meeting major professionals,” Bader said.
In a discussion titled “Launching your Career: Tips for the Job Search,” Zac Saeva, of IUP’s Career Development Center, discussed topics from social networks to resumes.
“You need to know the company and the culture,” Saeva said when discussing the proper way to create a resume.
Saeva said a key to landing an interview and ultimately a job is “learning about [the company], learning what’s important to them.”
The summit included keynote speakers such as Kenneth Marshall, PASSHE media relations manager; Barb Bowker, Pennsylvania State Employees Credit Union vice president of marketing; Dr. Michael Driscoll, IUP president; Michelle Fryling, IUP executive director of communications and media relations; and Jennifer Miele, Excela Health vice president of marketing and communications.
The pre-conference agenda included a showing of “Intersecting Sparks,” a documentary produced by IUP professor Dr. Mary Beth Leidman.
The conference included a “networking dinner” where attendants were invited to share in a casual dinner while networking and speaking with professionals.