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A new social media application is connecting college students at Indiana University of Pennsylvania and at universities nationwide.
Erodr, a private social discovery app, connects college students with their peers through social media. Unlike many social networks, Erodr only allows users to register who have an “.edu” email account connecting them to a university.
“What makes Erodr different than other social media networks is that it is a private mobile social networking for the local college student community,” said Ryan Mascolo, from Erodr’s public relations and advertisement outreach.
“It creates a geo-fenced social forum around each campus,” Mascolo said. “Unlike Facebook, Twitter and others, it is for college students only and provides an open social platform for the student community that is private from the rest of the world. On Erodr you can meet new students around you.”
There have been more than 1,700 Erodr registrations at IUP since February 2012, according to Mascolo.
“In the past 30 days, 850 of those [registrants] have been on Erodr,” Mascolo said. “The level of engagement is very high. Those users check the streamer, our ‘channel,’ more than 35 times per day. We are adding approximately 150 new users at IUP every week.”
Molly Ellison, an Erodr representative, described some of Erodr’s unique features:
• Posts expire in 24 hours, though “well-liked” posts last longer and disliked posts disappear – or erode – faster. Users can optionally set limits on the duration of a post and who may see the post.
• Erodr allows users to send direct, private messages between mutually approved connections.
• The most popular posts are shown nationally.
• A map feature allows users to find friends on campus.
“Erodr is best described as a combination of Instagram, Snapchat and Tinder,” Ellison said. “Enhanced privacy features include expiring content, anonymous posting, private likes and dislikes and comments which can only been seen by the poster.
“Unlike existing social media platforms like Facebook, Twitter and Instagram, which are networks you build one contact at a time, Erodr is a community of users you belong to because you are an IUP student.”
Erodr founder Drew Halliday created the application during his senior year at University of Missouri, Columbia (Mizzou), according to Halliday in a Q-and-A session.
In 2012, Halliday began developing prototypes for a “student-designed local social network” with “better privacy than other social media.”
“This network would create a community of students around the campus where users could meet people not already friends in their other social media,” Halliday said.
The first version of Erodr was launched in November 2012 at Mizzou.
Now Erodr has launched on more than 20 campuses including Temple University, Virginia Tech, IUP and Bloomsburg University.