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A marketing project flew to “new heights” at Indiana University of Pennsylvania this week with the help of the octocopter.
The 24-inch remote-controlled helicopter, which students may have seen flying through the Oak Grove Tuesday, has eight blades and an attached digital single-lens reflex camera.
The octocopter has been used on other university campuses and locations such as Heinz Field. It’s now becoming a part of a new marketing plan at IUP.
The Office of Communications and Media Relations has teamed up with Vinegar Hill Creative and 7LineMedia to market the campus by showing off the physical aspect.
Bill Hamilton, IUP director of video services, had the original idea to accomplish this vision with the help of a helicopter, said Michelle Fryling, executive director of communications and media relations.
“We hear time and time again that students like the university, but once they tour, they love the university,” Fryling said. “And what better way to capture the campus?”
The footage will be used for advertising and other informational videos about the university.
“I think that a great thing about this technology is that people get to know the university as if they are walking through it,” Brendan Sigler (junior, marketing) said.
The octocopter was able to get shots in the Oak Grove, around the residence halls and at the Kovalchick Convention and Athletic Complex.
The people used in the videos and pictures are all IUP students, faculty and staff, Fryling said.
“We are very careful that we don’t use anyone else,” Fryling said. “It needs to be authentic. We don’t need to do anything magical, don’t have to make anything up. Our students are incredible and have great stories to tell.”